National Flower Day
Saturday, March 21, 2026
The American flower industry. The commercial cut flower industry in the United States began in. California in the late 1870s, pioneered by Theodosia Shepard, a Ventura housewife who began selling garden flowers commercially. California's Mediterranean climate allowed year-round production, and immigrant families âChinese, Japanese, Italian, and Dutchâ expanded and transformed the industry over the following decades.In 1912,fifty-four Japanese immigrant growersfounded the. Los Angeles Southern California Flower Market, one of the largest in the country. For most of the 20th century, American flowers were grown domestically, with farms concentrated near major cities in the East and in California's coastal valleys.That changed on October 18, 1965, when thefirst shipment of Colombian cut flowersarrived in Miami. Colombia'shigh-altitude equatorial climateproduced ideal growing conditions with abundant light and mild temperatures, while labor costs were dramatically lower than in the US. The Andean Trade Preference Act later eliminated tariffs on Colombian flower imports, accelerating the shift. By the 1980s, Colombia was the leading supplier of cut flowers to the United States, and many domestic growers had shut down or shifted to potted plants and specialty varieties.By 2024, the United States imported a record$1.98 billionin cut flowers. Colombia supplied over 80% of imports at$1.59 billion, followed by Ecuador at $693 million. American growers produced only about $350 million domestically. California still leads domestic production at 60% of US cut flower sales, but many of its growers now focus on specialty varieties too delicate for long-distance transport.In 2025, new tariffs were placed on Colombian imports (from 0% to 10%) and Ecuadorian imports (from 6.8% to 15%), creating uncertainty in an industry operating on thin margins
History
The American flower industry. The commercial cut flower industry in the United States began in. California in the late 1870s, pioneered by Theodosia Shepard, a Ventura housewife who began selling garden flowers commercially. California's Mediterranean climate allowed year-round production, and immigrant families âChinese, Japanese, Italian, and Dutchâ expanded and transformed the industry over the following decades.In 1912,fifty-four Japanese immigrant growersfounded the. Los Angeles Southern California Flower Market, one of the largest in the country. For most of the 20th century, American flowers were grown domestically, with farms concentrated near major cities in the East and in California's coastal valleys.That changed on October 18, 1965, when thefirst shipment of Colombian cut flowersarrived in Miami. Colombia'shigh-altitude equatorial climateproduced ideal growing conditions with abundant light and mild temperatures, while labor costs were dramatically lower than in the US. The Andean Trade Preference Act later eliminated tariffs on Colombian flower imports, accelerating the shift. By the 1980s, Colombia was the leading supplier of cut flowers to the United States, and many domestic growers had shut down or shifted to potted plants and specialty varieties.By 2024, the United States imported a record$1.98 billionin cut flowers. Colombia supplied over 80% of imports at$1.59 billion, followed by Ecuador at $693 million. American growers produced only about $350 million domestically. California still leads domestic production at 60% of US cut flower sales, but many of its growers now focus on specialty varieties too delicate for long-distance transport.In 2025, new tariffs were placed on Colombian imports (from 0% to 10%) and Ecuadorian imports (from 6.8% to 15%), creating uncertainty in an industry operating on thin margins
How It's Celebrated
National Flower Day is observed by recognizing the importance of the day, learning about its background and significance, and sharing awareness with others through conversation and social media. Many people take time to reflect on the meaning of the observance and participate in relevant activities or community events.