National Bae Day
Wednesday, June 10, 2026
From Meme to Mainstream. The tipping point came in October 2012 when a Twitter user posted a staged selfie with the caption "bae caught me slippin." The joke, a mocking parody of couples posting fake candid photos, ricocheted across Twitter, Tumblr, and Instagram. By July 2013, the phrase had been usedover 7,800 timeson Twitter alone, and Buzz. Feed compiled a viral roundup of the parodies.Mainstream music accelerated the word's reach. In 2014, Pharrell Williams released "Come Get It Bae" featuring Miley Cyrus, putting the term in a song title distributed worldwide. That same year, Oxford Dictionaries shortlisted "bae" for its Word of the Year, and the American Dialect Society nominated it as well, voting the derivative "baeless" as the year's"Most Unnecessary" word
History
From Meme to Mainstream. The tipping point came in October 2012 when a Twitter user posted a staged selfie with the caption "bae caught me slippin." The joke, a mocking parody of couples posting fake candid photos, ricocheted across Twitter, Tumblr, and Instagram. By July 2013, the phrase had been usedover 7,800 timeson Twitter alone, and Buzz. Feed compiled a viral roundup of the parodies.Mainstream music accelerated the word's reach. In 2014, Pharrell Williams released "Come Get It Bae" featuring Miley Cyrus, putting the term in a song title distributed worldwide. That same year, Oxford Dictionaries shortlisted "bae" for its Word of the Year, and the American Dialect Society nominated it as well, voting the derivative "baeless" as the year's"Most Unnecessary" word
How It's Celebrated
National Bae Day is observed by recognizing the importance of the day, learning about its background and significance, and sharing awareness with others through conversation and social media. Many people take time to reflect on the meaning of the observance and participate in relevant activities or community events.